The Middle East e-cigarette market is expected to witness growth on the back of increasing preference for the product among the Arab population, as it tends to reduce tobacco cravings, reduce consumption of conventional cigarettes, and are less harmful than conventional cigarettes. In addition, e-cigarette consumption is exposed to fewer health problems than traditional cigarette consumption and has led to greater adoption of e-cigarettes in Arab countries. In addition, governments in some Middle Eastern countries have supported the use of e-cigarettes as a public health tool to eradicate traditional smoking habits, thus raising awareness of the advantages of e-cigarettes over traditional smoking methods.

According to 6Wresearch, the Middle East e-cigarette market size is expected to grow during the forecast period 2020-26F. However, the spread of COVID-19 is expected to affect the growth of the Middle East e-cigarette market, supported by the government’s use of electronic cigarettes that may increase the spread of the virus smoke to deal with the health risks of exposure. Additionally, the nationwide lockdown imposed to curb the spread of the virus has impacted sales of e-cigarettes due to disruptions to the distribution channel cycle and the complete closure of production plants and factories resulting in lower production. Supported by nationwide lockdowns, it is expected to challenge the growth of the Middle East e-cigarette market. Furthermore, various rules and regulations regarding the growing health concerns related to the use of vape are expected to pose a threat to the market growth and witness a slow market growth in the coming years.

The Saudi Arabian e-cigarette market is expected to gain traction in the overall Middle East e-cigarette market and dominate the overall market revenue in the upcoming period due to the rising number of smokers in the country and the young population contributing more indulgence to smoking leading to the country’s interest in e-cigarettes The high demand quantity of cigarettes coupled with the increase in discretionary spending to purchase premium smoking products is expected to generate substantial revenue for the growth of the Middle East e-cigarette market in the upcoming six years.

The Middle East Electronic Cigarette Market report comprehensively covers the market by device type, gender, age group, sales channel, and country. The Middle East Electronic Cigarette Market Outlook report provides an unbiased and detailed analysis of the Middle East Electronic Cigarette market trends, opportunities, high growth areas and market drivers, which will help the stakeholders to formulate and adjust market strategies according to the current situation and future prospects market dynamics.