On July 12, I learned from the website of Boulder, a well-known e-cigarette brand, that Boulder has received the “Tobacco Monopoly Production Enterprise License” (e-cigarette brand owner enterprise) approved and issued by the State Tobacco Monopoly Administration. The scope of the license is Possession of brands of cartridges, smoking accessories and combination products (domestic sales, export). According to industry media reports, a total of 9 e-cigarette companies have obtained tobacco monopoly production enterprise licenses (brand ownership), of which 7 companies, including Bode, are licensed for domestic sales.

According to the “Administrative Measures for Electronic Cigarettes” released in March, manufacturers of electronic cigarettes, atomizers, and nicotine for electronic cigarettes must obtain a license for tobacco monopoly production enterprises. Electronic cigarette brand enterprises must obtain the “Tobacco Monopoly Production Enterprise License (E-cigarette Brand Holding Enterprises)” in accordance with the law, and the scope of the license includes domestic sales (commonly known as “domestic sales brand license”) before they can carry out business activities in China. As the top brand of e-cigarettes, Bode has become one of the first companies to obtain the “Domestic Brand License” with its strong compliance business philosophy and product strength, and is able to legally carry out various business activities of e-cigarettes in China.

On November 20 last year, A-share listed company Kinglight announced its participation in Boulder, and on January 7 this year, it signed a “Belt and Road” cooperation framework agreement with Boulder to exclusively sell the “Boulder” brand on the “Belt and Road”. Electronic cigarette products”. This move is an important step for Kinglight to lay out the electronic cigarette track.

At the level of the electronic cigarette industry, Kinglight continues to make in-depth layouts, continuously expand the strength of the electronic cigarette business, and promote the in-depth development of the electronic cigarette industry. By giving full play to its industrial advantages such as product design capabilities, manufacturing capabilities, supply chain management capabilities, and sales capabilities in countries along the Belt and Road, Kinglight has achieved win-win cooperation with Bode in the electronic cigarette industry. The successful acquisition of the brand license by Bode this time also marks that the electronic cigarette industry of Kinglight and Bode will usher in a broader development space in the domestic and overseas markets.