Like Indonesia, the Philippines, and Vietnam, Malaysia is also a big smoking country, with smokers accounting for a quarter of the total population (about 8.3 million people). With the improvement of living standards and health awareness in the country, many smokers have begun to seek healthier ways of smoking. Obviously, e-cigarettes have long become their most popular choice, and they are becoming more and more popular.
Today, the number of adult e-cigarette users in Malaysia is estimated to be between 1-1.2 million. Most smokers see e-cigarettes as an “active alternative,” with 100% of smoking respondents aware of e-cigarettes and 69% either using or currently using them. More than two-thirds of consumers surveyed said they already use e-cigarettes, with 75% saying they do so primarily as an alternative to regular cigarettes. “Smokers almost unanimously agree that they should have the right to be informed about less harmful products such as e-cigarettes, and more than 90% of smokers agree that the government should encourage adult smokers to switch to less harmful cigarette alternatives, by Tax and regulatory policies ensure they are not sold to teens.
The emergence of disposable products will enrich the Malaysian e-cigarette market, and it is also another supplement to open oil-filled products. The market will heat up rapidly, and consumers will have more flavor choices.