European Electronic Cigarette Information
What is of concern is the rise of “Disposable refill cigarette”.

The “Disposable refill cigarette” here is different from the “Pod change” we are used to.

The traditional “Pod replacement” refers to changing the pod, but the emerging “one-time replacement” refers to retaining the battery base, the battery is detachable, and all the upper parts are replaced. This kind of one-time use can achieve “replacement”, so that one-time use does not have to be discarded casually, and then it can be used again. As long as you buy the upper part of the fuselage, it can be used again, which solves the problem caused by one-time “battery waste”. New global environmental disaster puzzle. And redefining disposable electronic cigarettes, Pod replacement products, one-time prices, and encouraging batteries to be used multiple times.

European e-cigarettes, how to choose?

Now in the European e-cigarette market, how to choose? !

Europe has a population of 740 million, of which the EU accounts for more than 400 million. Especially in terms of e-cigarette exports, the United Kingdom, France, Germany, and Italy are the main ones. The core is to do a good job in the European market, that is, four countries: the United Kingdom, Germany, France, and Italy.

1. When choosing the UK, we must pay attention to the maturity of the market here, and at the same time, it is a bit cumbersome.

UK basic information:

Population: 67.327 million (4.3 million e-cigarette users), about 7% of e-cigarette users penetrate; 8.3% of adults in England, Wales and Scotland use e-cigarettes.

Economy: An important trading entity, economic power and financial center, the UK’s GDP in 2021 will be US$3.18 trillion; the per capita GDP will be US$46,000, and the average monthly salary will be 2,460 pounds, equivalent to about 19,900 yuan.

Trade: China is the UK’s second largest trading partner after the US. In 2021, my country’s exports to the UK will be US$87.022 billion;

E-cigarettes: The top four destination countries or regions for China’s e-cigarette exports: the United States (53%), the European Union (15%), Russia (9%), and the United Kingdom (7%). The UK e-cigarette market will have sales of $3.45 billion in 2021.

The United Kingdom is the most open country in the world for e-cigarettes, and it is also the first country to include e-cigarettes in medical insurance. It also encourages the use of e-cigarettes as a smoking cessation tool by distributing e-cigarettes for free to homeless people and pregnant women.

However, there are currently more than 100 e-cigarette brands in the UK market, the market is relatively mature, and the channels are also widely distributed.

The only shortcoming is that most of the supply chain system is in China. If we talk about opportunities in the UK, there are more opportunities for Chinese manufacturers than for brands.

British e-cigarette policy: basically fully liberalized. It is to obtain approval from the UK Medicines and Healthcare Regulatory Agency (MHRA) before going on the market. Although the United Kingdom has already left the European Union, many e-cigarette rules basically follow the European Union rules. The disadvantage is that the EU’s preferential tariffs are no longer suitable for the United Kingdom. Recently, special emphasis has been placed on restrictions on nicotine content and tank capacity (that is, the maximum capacity of compliant disposable electronic cigarettes is 2 ml, and the maximum nicotine concentration is 20 mg/ml or 2%; equipment labels must lack health warnings, approvals, etc. sub-detailed information and hazard warning information, and you can check the manufacturer information).

Second, Germany, one-time too popular.

Basic information about Germany:

Population: 83.129 million (2.45 million e-cigarette users); about 3% e-cigarette users penetration. 16 states, major cities Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, etc.

Economy: Europe’s largest economy, with a GDP of US$4.22 trillion and a per capita GDP of 42,900 euros. The monthly salary is 3,675 euros, equivalent to about 25,000 RMB.

Trade: It is China’s largest trading partner in Europe, accounting for 19.9% of the total import and export volume between China and Europe. In 2021, China will export US$115.175 billion in goods to Germany.

E-cigarettes: The top four destination countries or regions for China’s e-cigarette exports: the United States (53%), the European Union (15%), Russia (9%), and the United Kingdom (7%). The scale of e-cigarettes in Germany is about 6.4 billion yuan.

According to a person who develops the European market, Germany’s disposable products are too popular. Whenever you enter the corresponding retail store in Germany, you will take the initiative to ask about disposables, and even name which ones you want, such as brands such as bar. According to this person, “the one-time trend is unstoppable in the European market now.”

In the German market, one-time popularity, Pod change and big smoke are slightly weaker. Most of the appeals to e-cigarettes are the high-end and simple design style, not the fancy design form.

On the whole, the rules of e-cigarettes in Germany are relatively strict. Taxes were also raised in July this year. From July 1st, e-cigarette oil will be subject to an additional tobacco tax of 0.16 euros per milliliter.

3. France, the big smog epidemic.

French basic information:

Population: 67.499 million (2.8 million e-cigarette users), major cities Paris, Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, Lille, etc.;

Economy: GDP is 2.94 trillion US dollars; per capita GDP has reached 43,500 US dollars, and the average monthly salary is 2,500 euros, equivalent to 17,000 yuan

Trade: China’s total import and export of goods to France in 2021 will be 85.036 billion US dollars

E-cigarettes: sales estimated at 820 million euros (about 6.5 billion yuan)

Compared with the United Kingdom, Germany and Italy, France did not rise at one time, and the big smoke was very prosperous. For the medium-sized machine, I prefer oil-filled pods.

4. The flavor of Italian tobacco is the main flavor, and it is better to use one-off and reloading.

Basic e-cigarette information in Italy:

Population: 59.066 million (2.34 million e-cigarette users), major cities Rome, Milan, Naples, Florence, Turin;

Economy: GDP is 2.1 trillion U.S. dollars; per capita GDP has reached 35,600 U.S. dollars, monthly income is about 2,400 euros, and monthly salary is about 17,000 yuan;

Trade: In 2021, China’s total import and export of Italian goods will be 73.953 billion US dollars;

E-cigarettes: more than 6 billion yuan in scale, more than 4,000 e-cigarette stores, the scale is really “brilliant”.

Compared with France, Italy’s disposable and reloading are better. As a country that smokes by mouth, smokers pay more attention to tobacco-flavored e-cigarettes. But at the same time, the design requires exquisiteness, dexterity and elegance.

Generally speaking, the British market is relatively mature, but a bit fraught; the German market policy is relatively strict and rules-abiding; the French market is relatively exclusive, and it must be good at cooperation. It is not easy for independent brands to enter the market. For example, they can cooperate with local brands to enter the market; The Italian market certification fee will be very high, and some cost issues should be paid attention to.

Mr. Fan Jingyu, the founder of Keystone, recently participated in the overseas salon of “Atomizing New Forces” and said that in recent years, it has become more difficult for brands to go overseas, and it must be “bringing good products together” to be able to go overseas successfully. It seems that after many European market researches and market product tests, one-time use is definitely the mainstream in Europe at present, but there is also a rise in one-time reloading. However, the current overseas feedback data shows that the one-time Pod replacement rate is not as ideal as the domestic Pod replacement repurchase rate.

It shows that in the process of one-time transformation and change, it can conform to the trend of the market, especially avoiding the shortcomings of one-time waste, but at the same time, one-time reloading can undertake part of the habitual reloading users and save education costs. At present, disposable products are popular overseas, mostly in the shapes of kettles, boxes, and bottles, and large mouths with high cost performance.

In addition, the prevalence of vaping in Europe varies considerably, as the number of vaping consumers (so-called vapers) varies considerably among the markets surveyed. The UK shows a considerable number of vapers at 7%, but countries such as Romania have fewer vapers at 1.5%. Regular e-cigarette use is uncommon in Latvia, Poland, Romania and Spain, where the number of e-cigarette users remains between 1.1% and 1.9%. Nordic and Western European countries tend to have higher e-cigarette use rates, larger market volumes and higher industry employment rates.

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