In recent years, the domestic electronic atomization industry has developed rapidly. According to data from IMedia Consulting, China’s e-cigarette market expanded rapidly from 550 million yuan in 2013 to 8.38 billion yuan in 2020, with a compound annual growth rate of up to 72.5%. There is still considerable room for development in the future, and some data predict that it will grow to 96.66 billion yuan by 2025.

As the new and young generation, they advocate appearance levelism and refuse to be defined and bound. At the same time, their positioning of electronic atomization products is also different from the past, and more people regard it as an attitude to show fashion personality and create personal label.

At present, the main force of fashionable consumption has gradually become a younger and younger group, how to break the circle of innovation, make the science and technology electronics link with the youth, integrate with new things, and capture the minds of the young people in the new era, MR fan Rui gave a full score. As the “soul mate” of young people in the new era, MR Fan Rui has achieved precise positioning in appearance and modeling, taste experience, product marketing and other levels, and has a deep insight into the pain point needs of young people in the new era.

MR Fan Rui is an electronic nebulizer brand of Baena Group, which is a professional e-cigarette manufacturer and brand operator integrating “research and development, production, sales and service”. Based on a deep insight into the needs of young people in the new era, MR Fan Rui takes the “power of the trend” as the breaking point, refuses to be the same, and creates the most in line with the current popular trend of young people in the new era.

As of August 2021, MR Fan Rui stores covered 166 cities across the country, extending to 538 districts and counties, and has reached intention cooperation channels with Wanda, Intime and China Resources System commercial complexes across the country. In addition, MR Fan Rui also pays close attention to the young people’s demand for cutting-edge beauty cosmetics in the new era, and plans to use the power of modern trends to empower the CS channel of beauty cosmetics. According to the official disclosure, MR Fan Rui will begin to expand the investment of cosmetic channels in the future, and continue to enrich the brand matrix.

Focusing on science and technology and continuous R&D investment has always been the top priority of the development of MR Fan Rui. It is reported that MR Rui has a world-class technology research and development and production team, the joint venture factory has more than 2000 production personnel, comparable to the food grade dust-free electronic product production line. At the same time, MR Core also set up the Asia-Pacific MR Atomizer technology laboratory — Asia Pacific Electronics Atomizer Lab, aiming to provide professionals to systematically study the feasibility analysis of electronic atomizer system for multiple applications in daily life.

It is relying on the strong scientific research strength that MR Fan Rui has successfully created one after another star products with high quality and appearance level, such as Instant series, Traceability series, Knight Planet series, etc., which have achieved good results in both sales and reputation. Among them, the star single product “Knight Planet” can be called the horizontal ceiling of the appearance of electronic atomizer. With its exquisite design appearance and use experience, it has gained a large number of fans in various industry groups and physical retail channels.

From another point of view, the continuous innovation and emergence of large pieces of MR fan Rui is also based on the profound insight into the new demand of young consumers in the Z era, but also a deeper and more scientific research on the ideal sensory experience of consumers. Taking “Knight Planet” as an example, it adopts the new generation FEELM ceramic atomizing core, which has higher quality, better taste and better leakage prevention technology, aiming to bring more excellent and advanced taste experience for users. At the same time, each new taste of MR Fan will go through a year of research and development time, 100+ sensory evaluation and deployment, 500+ super members 7 rounds of experience test, and strive for the superior taste of each product.

In the future, MR Fan Rui will continue to take electronic atomizer as the center to break the circle and break the circle. Meanwhile, it will constantly introduce the old and bring more products with stable performance, cool shape and good quality sense to consumers, and create a new trend.