The national standard “Electronic Cigarette” is reported and implemented by the National Tobacco Standardization Technical Committee, and the competent authority is the State Tobacco Monopoly Administration. The reporter checked the specific terms of the mandatory national standard of “E-Cigarette” and found that all e-cigarette products must be produced in accordance with the national standard, and the 101 additives allowed by the national standard should be added in limited quantities. The concentration of nicotine in the aerosol should not be higher than 20mg/g, and the total amount of nicotine should not be higher than 200mg.

At the same time, the mandatory national standard of “E-Cigarette” strictly stipulates the release amount of formaldehyde, acetaldehyde, acrolein and other substances in the release of e-cigarettes, and requires that e-cigarette devices should have the function of preventing children from starting and preventing accidental starting. Features.

On March 11, the State Tobacco Monopoly Administration issued the “Administrative Measures for Electronic Cigarettes” and “National Standards for Electronic Cigarettes (Second Draft for Comment)”, proposing that from May 1, the sale of flavored electronic cigarettes other than tobacco flavors and other flavored electronic cigarettes will be banned. Electronic cigarettes that add their own atomizers.

In October 2017, the national standard-setting plan for e-cigarettes was issued, but since June 2019, the status of this plan has remained at “approved”. Until October 2021, the status of this program abruptly reverted to “under review.” On November 30, 2021, the national standard “E-Cigarette” (draft for comments) was released, making mandatory regulations on e-cigarette smoking equipment, atomizers, emissions, product markings, etc.

According to the data of the “2021 Electronic Cigarette Industry Blue Book”, there are more than 1,500 electronic cigarette manufacturing and brand enterprises in China, including 200 brand enterprises and 743 enterprises above designated size (with annual sales of more than 20 million yuan). In addition, there are nearly 100,000 e-cigarette supply chains and surrounding service companies, driving 1.5 million direct employees and 4 million indirect employees.

At the same time, the data shows that the domestic market size (retail) of e-cigarettes in 2021 is expected to be 19.7 billion yuan, a year-on-year increase of 36%; the global market size (retail) is expected to be 80 billion US dollars, a year-on-year increase of 120%, with a three-year compound growth rate of 35% %. In 2021, China’s total e-cigarette exports will reach 138.3 billion yuan, a year-on-year increase of 180%

Cynthia Chen

Email: cynthia@intl4.aierbaita.com

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